About Me

For about a decade, I lived in New York City. I met most of my friends working as a production assistant, costume designer, and background actor on nearly every film and TV production in the city!

Outside of work, I was known for being “one of the people who made the city what it was” by connecting with creative, eccentric people and introducing them to each other.

I left the city in July 2020 because New York closed my industry for months, and there was no clear timeline for when things would return to normal. Spoiler alert: my friends who stayed there say it never returned to 2019 normal.

I moved to Sioux Falls in February 2022 after almost a year of searching for a place to start a new life. While packing, I had an idea for an art exhibit called “Out of Lockstep.”

I have always been adaptable and able to roll with life changes while finding the humor in absolutely everything. I feel just as comfortable DJing a wedding three hours outside of Sioux Falls as I did weaving through the underground art, music, and nightlife scene of the most densely populated city in the US.

The personal, communicative, and psychological aspect of design and marketing interests me deeply. I love gaining a deeper understanding of how people think and how to design in a way that resonates with them. I once persuaded some family members to book last-minute flights to Armenia for my brother’s wedding by designing an attractive webpage and invitations.

One guest at the lean startup phase of “Out of Lockstep” described it as “a rite of passage.” A fellow Startup founder at a seminar said it will “transgress but also build bridges.”

You can read more about my background in this article.